How does the Unicode Consortium choose which new emoji to add? One important factor is data about how frequently the current emoji are used. Patterns of usage help to inform decisions about future emoji. The Consortium has been working to assemble this information and make it available to the public.
And the two most frequently used emoji in the world are...
😂 and ❤️
The new Unicode Emoji Frequency page shows a list of the Unicode v12.0 emoji ranked in order of how frequently they are used.
“The forecasted frequency of use is a key factor in determining whether to encode new emoji, and for that it is important to know the frequency of use of existing emoji,” said Mark Davis, President of the Unicode Consortium. “Understanding how frequently emoji are used helps prioritize which categories to focus on and which emoji to add to the Standard.”
Over 136,000 characters are available for adoption, to help the Unicode Consortium’s work on digitally disadvantaged languages.